Note to Ad Agencies

by James Cook on September 14, 2010

I spent a few hours today researching ad agencies (and a couple of design firms) and found myself immensely frustrated by their websites. This led to a series of rants on Twitter. As a firm believer that we can all learn from the mistakes of others, I've republishing my rants below.

  • 10px type (or smaller) does not work online for something you actually want people to read!
  • Buttons should tell me what they link to BEFORE I hover over them.
  • I don't need a special effect EVERY TIME I click on something. Just go to the darn page!
  • Do you really want me to read that type? Maybe you shouldn't have put an image behind it.
  • Your blog misses you!
  • That's a cute flash game on your home page. Now, what did I come here for?
  • How about providing a link from your blog to your main website?
  • I shouldn't have to go through two pages without content to get to one page with content.
  • I shouldn't have to hunt for your links.
  • Usability is PART of design. Not something that you sacrifice for design.
James Ranka September 20, 2010 at 10:25 am


I worked for an “ad agency” in Beaumont, Texas. Our “Graphic Website Designer” was into the flash animation thing in a big way, and NO ONE working for that ad agency knew ‘squat’ about the importance of SEO copy. Their belief was “if it looks good, and we write copy that talks about; How Long The Company Has Been In Business”, or “Here Is Our Client List”, the client will be happy. The client was happy! BUT HIS WEBSITE WAS NEVER FOUND IN GOOGLE!
Morale of the story? Crawlers search for SEO copy: They TOTALLY bypass the glitz and glitter looks on the website pages. HELLO!

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